📊 Analytics & Insights

Track your performance, understand your audience, and grow your channel with data-driven insights

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Understanding Your Analytics Dashboard

Accessing Konnect Studio Analytics

  1. Step 1: Open Konnect Studio Click your profile icon → Studio → Analytics
  2. Step 2: Select Time Range Choose Last 7 days, 28 days, 90 days, or Custom range
  3. Step 3: Explore Tabs Navigate between Overview, Content, Audience, Revenue, and Research tabs

💡 Analytics Availability

Analytics data updates every 24-48 hours. Real-time data is available for views and watch time with a few hours delay.

Key Metrics Explained

Views

  • Definition: Number of times your videos were watched
  • What Counts: A view is counted when someone watches for at least 3 seconds
  • Excludes: Your own views, spam, and bot traffic

Watch Time (Hours)

  • Definition: Total time viewers spent watching your content
  • Why It Matters: Most important metric for recommendations
  • Formula: Total minutes watched ÷ 60

Average View Duration (AVD)

  • Definition: Average time viewers watch before leaving
  • Calculation: Total watch time ÷ total views
  • Target: Aim for 50%+ of video length

Engagement Rate

  • Definition: Percentage of viewers who like, comment, or share
  • Formula: (Likes + Comments + Shares) ÷ Views × 100
  • Good Rate: 4-8% is considered strong engagement

Click-Through Rate (CTR)

  • Definition: Percentage who click after seeing thumbnail
  • Formula: Clicks ÷ Impressions × 100
  • Benchmark: 4-10% is typical; higher is excellent

Subscriber Growth

  • Net Subscribers: New subscribers minus unsubscribes
  • Subscribers from Videos: Which videos drive subscriptions
  • Growth Rate: Percentage increase over time period
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Understanding Your Audience

Demographics

Age & Gender Distribution

Age Group What It Tells You
13-17 years Teen audience; trending content, relatable themes
18-24 years Young adults; college, career, lifestyle content
25-34 years Professionals; in-depth tutorials, career advice
35-44 years Established adults; family, finance, home content
45+ years Mature audience; health, retirement, hobbies

✨ Using Demographics Wisely

  • Match content complexity to your primary age group
  • Reference cultural touchstones your audience relates to
  • Schedule uploads when your audience is most active

Geographic Distribution

Top Countries & Cities

  • Primary Markets: Where most views come from
  • Growth Markets: Emerging audiences to cultivate
  • Language Considerations: Add subtitles for top countries

Time Zone Optimization

  1. Check "When Your Viewers Are Active" Analytics → Audience → viewer activity heatmap
  2. Identify Peak Hours Note when your audience is online (shown in your local time)
  3. Schedule Uploads Strategically Publish 2-3 hours before peak time for maximum reach

Viewer Behavior

New vs. Returning Viewers

Metric What It Means Goal
High % New Good discovery, but low retention Convert new viewers to subscribers
High % Returning Strong loyalty, but limited growth Expand reach to new audiences
Balanced Mix Healthy growth with retention Maintain 60% new, 40% returning

Subscription Sources

  • From Watch Page: Viewers subscribed while watching
  • From Channel Page: Browsed your channel then subscribed
  • From Other: Search results, recommendations, etc.
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Analyzing Content Performance

Top Performing Videos

How to Identify Your Best Content

  1. Go to Content Tab Studio → Analytics → Content
  2. Sort by Metric Click column headers to sort by views, watch time, or engagement
  3. Analyze Patterns Look for common themes, topics, or formats in top videos

Key Questions to Ask

  • What topics perform best?
  • What video length works best for my audience?
  • Which thumbnails get highest CTR?
  • Do tutorials or entertainment videos perform better?
  • What time of day gets most views?

Video Retention Analysis

Understanding Retention Graphs

The retention graph shows what percentage of viewers are watching at each moment of your video.

Types of Retention Patterns

Pattern What It Means Solution
Sharp Drop at Start Weak hook; viewers leave immediately Improve intro; deliver value within 10 seconds
Gradual Decline Normal; content is engaging but long Maintain pacing; consider cutting length
Spike/Peak Viewers rewatched or shared timestamp Identify what caused spike; replicate it
Valley/Dip Boring section; viewers skipped ahead Cut or improve that section
Flat Then Drop Strong content but predictable ending Add surprise or bonus at end

✅ Improving Retention

  • Hook viewers in first 10 seconds: State video value immediately
  • Cut fluff: Remove slow parts that cause dips
  • Use pattern interrupts: Change scene, angle, or topic every 20-30 seconds
  • Tease what's coming: "Later in this video, I'll show you..."
  • Add chapters: Let viewers jump to sections they want

Traffic Sources

Where Your Views Come From

Source Description Optimization Strategy
Browse Features Homepage, subscription feed Upload consistently; thumbnails matter most
Suggested Videos Recommended alongside/after other videos High retention; watch time is key
Konnect Search Found via search SEO: titles, descriptions, tags
External From websites, social media Share on platforms; embed on website
Playlists Watched from playlist Create engaging playlist series
Direct/Unknown Direct link, mobile apps Share links; mobile optimization

Improving Discovery

  • For Search: Research keywords; optimize titles and descriptions
  • For Suggested: Create longer videos with high retention
  • For Browse: Eye-catching thumbnails; consistent upload schedule
  • For External: Promote on social media; encourage sharing
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Using Analytics to Grow

Setting Growth Goals

SMART Goals Framework

  1. Specific: "Increase average view duration from 3 min to 5 min"
  2. Measurable: Track in Analytics → Content → AVD
  3. Achievable: Set realistic 10-20% improvement targets
  4. Relevant: Focus on metrics that impact recommendations
  5. Time-Bound: "Within next 30 days"

Key Metrics to Track

Growth Stage Primary Metric Target
Just Starting (0-1K) CTR & AVD 5%+ CTR, 40%+ AVD
Growing (1K-10K) Watch Time 4,000 hours/year
Established (10K-100K) Subscriber Growth Rate 5-10% monthly growth
Large (100K+) Engagement Rate Maintain 4%+ engagement

A/B Testing Your Content

What to Test

  • Thumbnails: Test different designs, faces, text
  • Titles: Try question vs. statement formats
  • Video Length: Compare 8min vs. 15min versions
  • Intros: Test different hook styles
  • Upload Times: Try different days/times

How to A/B Test on Konnect

  1. Create Two Versions Change only ONE variable (e.g., thumbnail)
  2. Upload Both Publish on different days to similar conditions
  3. Compare Metrics After 7 days, compare CTR, AVD, watch time
  4. Implement Winner Use winning approach for future content

💡 Thumbnail Testing

You can also change thumbnails on existing videos and compare performance before/after. Wait at least 48 hours for results to stabilize.

Identifying Opportunities

Research Tab Insights

  1. View Search Terms Analytics → Research → See what viewers searched for
  2. Find Content Gaps Identify popular searches you haven't covered
  3. Analyze Competitors See which topics get high views in your niche
  4. Create Content Plan Prioritize high-demand, low-competition topics

Leveraging Trending Topics

  • Check Trending Tab: See what's popular right now
  • React Quickly: Create content within 24-48 hours
  • Add Your Angle: Don't just copy; add unique perspective
  • Optimize for Search: Use trending keywords in title/description
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Exporting Data & Advanced Tools

Downloading Analytics Reports

How to Export Data

  1. Open Analytics Studio → Analytics
  2. Select Report Type Choose Overview, Content, Audience, or Revenue
  3. Set Date Range Custom range for specific analysis
  4. Click Export Download as CSV or PDF

What You Can Export

  • Video performance metrics
  • Audience demographics
  • Traffic source data
  • Revenue reports (for monetized channels)
  • Engagement statistics

Third-Party Analytics Tools

Connecting External Analytics

Konnect Studio integrates with popular analytics platforms:

  • Google Analytics: Track website referrals
  • Social Blade: Monitor growth trends
  • TubeBuddy/VidIQ: SEO and competitor analysis

⚠️ Third-Party Tool Permissions

Only connect verified analytics tools. Review permissions carefully to protect your account security.

🔗 Related Help Topics